"Now Meets Next" in our future-forward showcase, where immediate beauty effects intersect with long-lasting skin health benefits.
Immediate Efficacy and Lasting Beauty
Beauty consumers want results they can experience right away, while also demanding benefits that last. From smoothing and blurring to cooling effects, immediate sensorial triggers give consumers the perception that a product works from the very first use. At the same time, expectations are moving beyond instant gratification, with growing demand for formulations that support skin health, including hydration, barrier function and skin resilience in the long term.
See It! Feel It! Transform It!: Explore 12 innovative trend-forward concepts
Experience our concepts brought to life in our showcase: See It! Feel It! And Transform It!
From seeing immediate visual effects and feeling distinctive textures, to witnessing dynamic formula transformations, discover how complex formulation technologies can be experienced beyond efficacy and time.
See It! showcases instant visual transformations through formulations like
- AuraGlow Face Cream
- Skin Filter Mousse Veil
- Sun-Kissed Lip Syrup
- Hair Thickener Powder
Feel It! invites hands-on exploration of textures and skin-feel with:
- Natto Youth Facial Cream
- Cool & Soothe Milky Mist
- Transparent Aqua Sun Gel
- Glazed Bubble Tea Essence
Transform It! demonstrates a transforming texture :
- Magic Renew Powder Serum
- Melty Heart Sleeping Mask
- Longevity Boba Cream
- Water-based Sun Protection Foundation
This approach bridges the gap between ingredient science and consumer experience, enabling formulation scientists to communicate sensory benefits to brand development teams and marketing managers to understand the technical foundations behind experiential claims.
Explore each concept here.
Our highlights
Spotlight on: Magic Renew Powder Serum
Visit the Spotlight On Multisensory Area to experience our Magic Renew Powder Serum, a formula that combines the sensory elegance of a unique powder-to-serum effect and complexion enhancement benefits with a luxurious skincare experience.
The formula transforms upon application from a silky powder into a rich, liquid-like serum, leaving skin feeling smooth, velvety, and comfortably nourished, while promoting a brighter complexion and addresses visible signs of ageing.
Formulation Lab
3rd Nov, Tues | 2.00pm - 3.00pm | Booth A30
Discover how cold-process technology and naturally derived ingredients come together to create high-performance skincare for today’s wellness- and longevity-focused consumers. This live formulation demo showcases an energy-efficient approach that preserves ingredient integrity while delivering hydration, barrier support and long-term skin resilience, bringing sustainable processing and next-generation natural actives to life.
| Fransisca Josefa Regional Technical Director APAC, IMCD Asia Pacific |
Jim Yumang BG Marketing Specialist APAC, IMCD Asia Pacific |
This workshop introduces a lightweight gel-serum primer that combines instant optical perfection with next-generation prejuvenation technology. Featuring advanced retinoid, soft-focus blurring, silky sensory and skin-longevity actives, this workshop demonstrates how multifunctional ingredients can deliver both immediate and progressive benefits — uniting performance, aesthetics and modern skincare trends in a single formulation.
Connect with Our Experts
Ready to explore how transformative innovations can elevate your next formulation? Book a meeting with our team at Booth U30 during in-cosmetics Asia.